New Data from Carter’s Shows that Moms are Having a 'Hot Mom Summer'


(BPT) - As the temperatures rise and summer approaches, expecting mothers are desperate for a way to beat the heat while awaiting their little one's arrival. In fact, according to a recent survey from Carter’s, the leading children’s apparel brand trusted by parents for 150+ years, more than 80% of U.S. women agreed that no one really knows what it means to be hot until you’ve experienced a summer pregnancy.

Carter’s survey, conducted among 1,004 women who are currently pregnant or have been within the past two years in the U.S., also found that many soon-to-be moms would rather opt into some of their most-dreaded activities instead of enduring the hot outdoors — more than a third (40.04%) surveyed would rather fold laundry for two hours, 39.24% would rather change 10 dirty diapers and 30.78% would rather let their children wreck the house than spend time outdoors in the heat while pregnant.

To help these mamas beat the heat, Carter’s has partnered with MINNIDIP, the designer inflatable pool brand, for a “Hot Mom Summer” Giveaway. With almost 90% of women agreeing that nothing feels better than water and that floating in pools is an essential form of self-care while pregnant during the summer, data shows that this collaboration is a “can’t miss” for current moms-to-be.

Together, the brands are offering 25 lucky winners the ultimate solution to stay cool — a stylish, thoughtful and exclusive “Hot Mom” kit that includes a MINNIDIP inflatable and POOL FL(AIR), as well as a $100 Carter’s gift card to stock up on all baby essentials. Whether lounging by the pool or enjoying a day at the beach, this kit ensures pregnant moms can stay cool and chic all summer long. For the chance to win, simply visit today through June 24 and register to win!